SpotFynder Design Language

"Elevated Minimal" - Premium camera app meets luxury travel magazine

Core Design Philosophy

"The visual equivalent of walking into a minimalist gallery in Copenhagen while wearing perfectly worn-in designer sneakers."

Our design language targets the "Get me out of the house and into clout" generation - users who value aesthetics, status, and discovery in equal measure.

Visual Identity

Color Palette

Primary

Ink
#0A0A0B

Neutrals

Cloud
#FAFAF9
Mist
#F0F0EE
Stone
#E8E8E5

Accents

Sage
#7B8471
Clay
#C67E5F
Dawn
#F5D5AE

Status Colors

Fresh
#6B9080
Viral
#F2CC8F
Peak
#E07A5F

Typography

Headlines
Neue Montreal

Geometric, confident - for major statements

Body Text
Inter - Clean, highly legible

Optimized for mobile reading

Special Moments
PP Editorial New

For achievements and celebrations

UI Principles

01
Space as Luxury

Generous white space that makes content breathe. No crowded interfaces - each screen has one clear purpose.

02
Motion with Meaning

Subtle parallax, smooth 60fps transitions, micro-interactions that feel expensive (think Apple Card UI).

03
Photography First

Full-bleed images with minimal UI overlay. Smart contrast adjustment ensures text legibility.

Key UI Components

Map Interface

  • Minimal pin design - simple dots that expand on hover
  • Heat gradient for trending areas (sage → clay)
  • Smooth zoom with momentum scrolling
  • Custom desaturated map style with street emphasis

Photo Cards

  • 4:5 aspect ratio (Instagram optimized)
  • Rounded corners (16px radius)
  • Subtle shadow on hover: 0 2px 8px rgba(0,0,0,0.08)
  • Metadata overlay appears on interaction

Status Indicators

  • Thin progress rings instead of bulky bars
  • Dot notation for achievements (●●○○○)
  • Subtle gradients for level progression
  • Sans-serif numbers with generous tracking

Lifestyle Alignment

Instagram-Ready Design

Every screen should be shareable. Status screens designed as flex-worthy stories. Achievement unlocks animate for screen recording.

Subtle Flex Design

  • No gaudy badges - think monogram vs. logo
  • Aura levels shown through color temperature shifts
  • First-finder status indicated by subtle UI accents

Editorial Aesthetic

Discover feed feels like Kinfolk meets Google Maps. Typography-forward design for captions. White space that signals confidence.

Interaction Patterns

Discovery Flow

  1. Browse: Minimal map with taste-matched highlights
  2. Inspect: Elegant photo carousel with Ken Burns effect
  3. Claim: Satisfying haptic + visual confirmation
  4. Share: Pre-styled export with subtle watermark

Achievement Moments

  • Full-screen takeover with particle effects
  • Sound design: Subtle chime (think Headspace)
  • Screenshot-optimized layout
  • Quick share to stories

Anti-Patterns to Avoid

❌ No corporate blue - We're not LinkedIn
❌ No heavy gradients - Not a crypto app
❌ No stock photography - Real places, real people
❌ No cluttered feeds - Quality over quantity

Emotional Design Goals

✨
Sophisticated

Like they have impeccable taste

🎯
Ahead

Like they know something others don't

💫
Validated

Like their discoveries matter

🌟
Inspired

Like the city is full of possibilities

"The goal is to create a productively addictive experience - one where engagement drives real-world exploration. Unlike doom-scrolling apps, every SpotFynder session should end with the user planning their next adventure."

Technical Implementation

// Custom map style let mapStyle = """ [ { "featureType": "all", "elementType": "geometry", "stylers": [{"saturation": -80}] }, { "featureType": "road", "elementType": "geometry", "stylers": [{"lightness": 20}] } ] """ // Animation curve for luxury feel let spring = CASpringAnimation() spring.damping = 15 spring.stiffness = 150 spring.mass = 1.2

Design Proposals

Explore Interactive Design Concepts

View 4 distinct design directions crafted specifically for aesthetic fitness girls under 32 who curate their Instagram feed like an art gallery.

View Design Proposals →

Design Summary

"An app that feels like it was designed by someone who shops at COS, reads Monocle, and has a perfectly curated Instagram feed - but isn't trying too hard. It's the design equivalent of 'quiet luxury' - impressive to those who know, invisible to those who don't."